7 More Book Marketing Tips

#3  Marketing post

7 Weekly Book Marketing Goals You Can Adopt Today - (original post from Marketing Tips for Authors.)

Sometimes it seems like there are so many tips and suggestions for building sales of books that it is difficult to focus on anything. Several years ago this post arrived in my email inbox. When I have a great email like this, I usually put it in a folder in my email account marked as "best of marketing tips".

I know that I rarely open that folder, so I make myself write it down in a journal where I keep all things that are book related. That way, there is a chance that I actually will stumble upon it when I need a refresher course on what I need to be doing.

I suggest that you practice doing a few things well, before you try to tackle a whole book of things. The things that were suggested in the previous posts that I have written here are things that need to be done (website, postcards, relationships with authors and bookstores, etc) so don't throw those suggestions out. Theses are ideas that must be attended to each week:

1) Have a guest on your blog or be a guest on another blog. (This can be an interview of someone or an article someone writes for you.)

2) Comment on 10 blog posts. ( 10 different blogs) You only have to do 2 per day for 5 days.

3) Subscribe to 1 new blog per week to expand your knowledge base.

4) Implement 1 SEO strategy into your blog or website.

(SEO=Search Engine Optimization. It is important to make sure you are giving your blog or website the best chances at feeding the search engines. This is important to make sure searchers find your site when they are using keywords.

You don't have to be technical expert to implement simple SEO techniques. A quick visit to Google, YouTube, or even the search feature on your blog will give you easy things you can do each week for SEO.

This past week, I wrote an article for The Amarillo Christian Life Examiner. They were wanting content about people who are preparing for the end of the world in 2012. They said that writers didn't have to believe that the end was coming, but to do an article on your observations or beliefs...just something to do with this. The keyword they wanted us to use was 'preppers'. This would be a SEO. People who are looking for this kind of thing will see this article in the list of sites that have to do with this subject. Also, when I do an author interview, some of my keywords for the article to be found are always the author's name and titles as well as my name and genre. I will also include the words that describe the main points of the interview. This drives readers to my blog.

5) Help one author promote their book. (Share their book content on facebook, retweet a post about their book on twitter, do an interview, or do a review of their book on major book sites on the web.)

6) Introduce yourself to one new leader in your book's nich topic or genre.

Elaine Littau, author and book marketing coach 

5 Tips For Promoting Your Book(s) #3

Hi again!

1) Get a website. That sounds daunting doesn't it? Some publishers provide a website for their authors. There are people who design them. There are other companies that have website options for a monthly fee. I get mine through vistaprint.com. You can get them for any price point, but I get the delux site because I want to be able to sell my stuff on my own site, elainelittau.com . I have a paypal shopping cart on there and it is great.

2) So...you have a website. So what? You have to answer a few questions about why you have it. One fact of our day and time is that if you have a business, and your book is your business, you MUST have a website. Questions to consider:

a)Who am I selling to? You will want to say 'everybody'. That just isn't true. While many people from each demographic will read your book, you do have a dominate reader profile.

b) Once you figure out who your major buys are you need to decide if they are people who have a lot of technical/computer experience or are they people who love getting mail-outs and paper advertisements. Whether your customer is technically challenged or not, you need a simple to navigate site.

3) The FIRST page of your website needs to tell them, in plain language , what it is you want them to do. An arrow---BUY HERE pointing to the books and things you offer. A sentence in bold type AUTHOR, SPEAKER, BOOK MARKETING COACH...or POET, SPEAKER, WRITER...Make sure your customer knows your purpose on the first page.

4) Your other pages can have your bio and book details and other things you offer, as well as guestbook, book trailers, and all the bells and whistles.

5) Be sure you use good KEY WORDS in describing your website if there is that option. You will want your website to be found easily by search engines. (frugal book marketing, author, speaker, writer, fiction, historical fiction, western fiction, christian western fiction, book marketing coach....)

Until next time, why don't you work on these 5 things?