5 Tips For Promoting Your Book(s) #3

Hi again!

1) Get a website. That sounds daunting doesn't it? Some publishers provide a website for their authors. There are people who design them. There are other companies that have website options for a monthly fee. I get mine through vistaprint.com. You can get them for any price point, but I get the delux site because I want to be able to sell my stuff on my own site, elainelittau.com . I have a paypal shopping cart on there and it is great.

2) So...you have a website. So what? You have to answer a few questions about why you have it. One fact of our day and time is that if you have a business, and your book is your business, you MUST have a website. Questions to consider:

a)Who am I selling to? You will want to say 'everybody'. That just isn't true. While many people from each demographic will read your book, you do have a dominate reader profile.

b) Once you figure out who your major buys are you need to decide if they are people who have a lot of technical/computer experience or are they people who love getting mail-outs and paper advertisements. Whether your customer is technically challenged or not, you need a simple to navigate site.

3) The FIRST page of your website needs to tell them, in plain language , what it is you want them to do. An arrow---BUY HERE pointing to the books and things you offer. A sentence in bold type AUTHOR, SPEAKER, BOOK MARKETING COACH...or POET, SPEAKER, WRITER...Make sure your customer knows your purpose on the first page.

4) Your other pages can have your bio and book details and other things you offer, as well as guestbook, book trailers, and all the bells and whistles.

5) Be sure you use good KEY WORDS in describing your website if there is that option. You will want your website to be found easily by search engines. (frugal book marketing, author, speaker, writer, fiction, historical fiction, western fiction, christian western fiction, book marketing coach....)

Until next time, why don't you work on these 5 things?